About the Instructor

Anna Jacoby is the owner of both a successful interior redesign business as well as a home staging company with six employees. Since launching her first business in 2000, she has helped hundreds of clients decorate, redesign or stage their homes.

From 2003-2008, Anna wrote a bi-weekly decorating column called “Real Life Rooms” which appeared in five San Francisco Bay Area newspapers. She was voted Best Interior Design Company in her local newspaper in 2004, and her own remodeled kitchen was featured in two national decorating magazines in 2006 and 2007.

Anna serves on the Ohlone College Interior Design Program Advisory Committee, and is an active member of the Fremont Chamber of Commerce. In addition, she currently serves as Secretary of the IRIS Board of Directors.

With a Master’s Degree in Education, expeexperience running two profitable businesses, and a desire to share her knowledge with others, Anna brings a great deal of added value to these redesign and staging courses. Her courses offers a winning combination of hands-on redesign and staging training and practical business information. Anna shares many of her personal experiences and offers guidance and on-going support even after the course is over.

 

 


   

 
  
 

Start your own real estate staging business.

Course at a Glance

  • 5-day training
  • Hands-on experience
  • IRIS membership included

    Upcoming Courses

  • June 2 - 6, 2008
  • September 8 - 12, 2008
  • November 10 - 14, 2008

    • How to Sign Up

  • Email for more info: info@annajacobyinteriors.com
  • Call 510-490-0379
  • Sign up online.

    • Location

    Fremont, California, about 30 minutes between the San Jose and Oakland airports

    Cost

  • Tuition is $2750
  • $750 deposit required
  • MasterCard and Visa are accepted

    • Register now

    Are you looking for a profitable and rewarding full or part time career? Would you like to take your flair for decorating to the next level? Do your family and friends tell you “You should get paid for this!”

    Anna Jacoby Interiors offers an IRIS®-approved professional Real Estate Staging Training Course in the San Francisco Bay Area to give you all the tools and knowledge you need to establish your own staging business, or enhance your existing business. This is the best course available on the market today, focusing on the challenges and rewards of staging vacant properties and featuring honest information and trade secrets from an instructor who has staged hundreds of homes.

    Register now

    During the 5-day intensive training course, you will receive:

    Comprehensive Staging Training

    • A comprehensive training manual, including customizable forms such as checklists, proposals and contracts
    • Hands-on and classroom training in tried-and-true staging techniques
    • Hands-on experience staging a vacant property

    Professional Business Instruction

    • Starting up your staging business
    • Conducting staging consultations and home previews
    • Writing and submitting proposals, recommendations and contracts
    • Acquiring, storing, transporting and tracking your inventory
    • Working with furniture rental companies
    • Pricing your services and getting paid
    • Marketing your business on the Internet, including search marketing (guest speaker)
    • Working with assistants
    • Working and establishing relationships with home sellers, realtors to generate repeat business

    Ongoing Support

    • Ongoing business support for as long as you need, including email and telephone consultations

    Basics

    • Continental breakfast, lunch, beverages and snacks
    • Transportation to and from the job sites

    IRIS Bonus

    Upon completion of the course, you will be eligible to join IRIS (Interior Redesign and Staging Industry Specialists). IRIS is THE premier professional organization for interior redesigners and home stagers. When you join IRIS, you become part of an established network of redesigners and stagers across the country. Members of IRIS make themselves available to you for support and advice as you start and grow your redesign and staging business.

    To get you started right away with this exciting organization, your first year's IRIS membership is included with your tuition.

    Interior Redesign class - August 2007

    Testimonials of past classes

    "Wow! The class exceeded my expectations! Anna was an amazing instructor. Her delivery was effective, she presented the subject matter in a way that engaged me and she paid attention to my personal needs. I would highly recommend her and her redesign seminar."
    Read more testimonials >

    Register now






    		 
     

    Course Agenda

    Monday
    8:30am to 5pm    		 Tuesday
    8:30am to 5pm    		 Wednesday
    8:30am to 5pm
    Business Day

    Continental Breakfast

    Welcome and Introductions

    Introduction to Interior Redesign

    Philosophy and Goals of Redesign

    One-Day Redesign vs. Traditional Design

    Steps to a Successful Redesign

    Slide Show- Analysis of Before and After Redesign photos

    Discussion of Design Challenges and Solutions

    Lunch

    Hands-On Redesign in House #1

    Debriefing and Analysis of Hands-on Redesign

    Continental Breakfast

    Tools and Supplies Needed for Redesign

    Basic Design Principles

    Color Theory

    Focal Points

    Balance & Scale

    Rhythm & Harmony

    Theme

    Analysis of Room Architecture: How Room Shape Influences Furniture Placement

    The Finishing Touch: Arranging Accessories

    Wall Decor

    Arranging Bookshelves and China Cabinets

    Creating Beautiful Tablescapes

    Working with the client-- From Initial Consultation to Room Reveal

    Lunch

    Hands-on Redesign at House #2

    Debriefing and Analysis of Hands-On Redesign

    Continental Breakfast

    How to Start Your Business

    Naming Your Business

    Establishing Your "Brand"

    Developing Your Marketing Materials

    Legal and Insurance Requirements

    Hiring and Working with Assistants

    Marketing and Advertising Your New Business

    "Free" and Low-Cost Ways to Advertise

    Lunch

    Developing a Marketing Plan

    Creating a Website (Guest Speaker: Web Designer)

    Giving Presentations

    Working with the Media: Press Releases and Articles

    Thursday
    8:30am to 5pm    		 Friday
    9am to 4pm

    Continental Breakfast

    Other Avenues of Income: Design and Color Consultations, Retail Sales,

    Commissions

    Real Estate Staging Basics

    Lunch

    Hands-on Redesign at House #3

    Debriefing and Analysis of Redesign

    Continental Breakfast

    Writing a Business Plan

    Networking

    Pricing your Services

    Business Forms: Contracts, Agreements, Invoices

    Lunch

    Questions and Answers

    Review Redesign Certification Exam

    IRIS Evaluations and Membership Application

    Presentation of Certificates